Online AdvertisingWebsites need to be monitored and updates on a regular basis. TMC Web Designs can take care of that for you.
Online Advertising or Internet Marketing should go hand in hand with your Search Engine Optimization.
You already know about the need for search engine optimization (SEO), the methods in which you can enable your website to appear higher in a search engine’s rankings for certain keywords. This is referred to as “organic” search — you don’t pay anything to the search engine to appear higher, why pay for something that you can get for free, with a bit of work. The opposite of that is marketing strategies for paid searches like Google Adwords. And the most powerful of these strategies, popularized by Google, is the pay-per-click (PPC) internet advertising model.
Google Analytics & Adwords (PPC)
TMC Web Design Online Advertising works inn conjunction with your SEO campaign to direct targeted leads to your website. This is a proven method for getting the right traffic to your business. A well-managed Adwords (PPC) campaign goes straight to the people most likely to need your products and services.
Through careful research and analytics, TMC can narrow down the Adwords (PPC) strategies that generate the most traffic for your site. This includes initial keyword research, regular PPC maintenance, and monitoring of keyword success and web traffic increase. Through Google Analytics all of this is made easier when creating your Google Adwords (PPC) campaign.
TMC will set up your Google Analytics and make sure your Website is tracking your traffic. From there you will have a better understanding of where your website can improve and where you can target your Adwords strategy.